SLINGSHOTS LAUNCHED BY GLOBAL BEVERAGE BRANDS IN THE UK

Australian drinks company Global Beverage Brands is set to shake up the UK's Beer, Wine and Spirits category with its innovative and fun new brand Slingshots. The brand, which launches in October, is made up of unique dual-flavoured shots in a ready to drink 30ml twisted cup format.

A revolution in RTD shots

Each variant features two popular flavours, measured for the perfect shot that mixes in the mouth, eliminating the need to pre-mix. This format makes Slingshots ideal for gatherings with friends and as a pre going-out drink.

The first flavours available in the UK will be sold in 3 packs and will be:

B52 - the military standard. ABV 16%, 15ml Triple Sec Orange Liqueur, 15ml Coffee Cream Liqueur

Blazing Cowboy - classic creamy shots. ABV 16%, 15ml Butterscotch Schnapps, 15ml Irish Cream Liqueur

Pink 'n Peachy - easy drinking fun. ABV 16%, 15ml Peach Schnapps, 15ml Cranberry Liqueur

RRP £2.99 per 3 pack

Tina Hedinger of Global Beverage Brands says: "We are delighted to be bringing Slingshots to the UK. It's the ultimate spirit based shot that eliminates the complexity of mixing your own shots at home, while also providing the flavours consumers are looking for. We're excited about the opportunity to introduce this innovation to the UK market."

Each Slingshot has 16% ABV, which is lower than the usual 20% for RTD spirit based drinks, with each shot containing less than half a standard drink. The low alcohol content allows consumers to try a few delicious flavours while still ensuring they are drinking responsibly. The selection of fun flavours (based on popularity in the on-trade) and their vibrant packaging, make them an appealing choice for millennial drinkers.

Slingshots will be distributed, in the UK, by Premium Brands Distribution.

The products will be sold in BM stores, Independents and Wholesale in variety packs of 24 x 3 shots from October.

For more information or images, please contact The Forge Communications

Hannah Todd or Holly Ward

hannah@theforgecommunications.com / holly@theforgecommunications.com

01483 821079

For orders, please contact Premium Brands Distribution

Harj Auljay

www.pbdistribution.co.uk / +44 (0) 207 100 7551

Tina Hedinger